BEYOND Expo, dubbed the CES of Asia, was held in Macau on 27-30 May 2026. Antsomi’s co-founder & CEO, Serm Teck Choon, was invited to moderate a panel at its Digital AI Summit. Sharing the stage with Serm were:Cynthia Zhang, Founder of FutureX Capital, with investments in ByteDance, Meituan, and XiaomiDr. Liangcheng Zhou, Founder of […]
In today’s fast-changing digital landscape, brands are under growing pressure to unify customer data, improve marketing efficiency, and deliver more personalized experiences at scale. To help businesses move faster and smarter on this journey, Antsomi is proud to work with Hakuhodo DY ONE Inc., one of our valued resellers and a strong digital transformation partner […]
In today’s fragmented customer journey, marketing leaders face an unprecedented challenge: customers interact with brands across more channels, devices, and touchpoints than ever before. To deliver relevant, timely, and consistent experiences, marketers need a strong data foundation. Three major systems often come into the conversation: Customer Relationship Management (CRM), Data Management Platform (DMP), and Customer […]
In today’s competitive marketing landscape, many brands already rely on customer relationship management (CRM) systems to manage interactions with existing customers. But as customer expectations evolve—demanding personalised experiences across channels in real-time—a CRM alone is no longer enough. This is where a Customer Data Platform (CDP) becomes essential. CRM vs CDP: Complementary, Not Redundant A […]
ZUS Coffee, a leading coffee chain in Malaysia with over 700 stores nationwide, recently conducted a case study with Antsomi on how it utilised Antsomi CDP 365 to enhance customer engagement. Below is the case study: Overview ZUS Coffee, a leading coffee chain in Malaysia with over 700 stores nationwide, embarked on a journey to […]
On 12 June 2025, Antsomi’s co-founder & CEO, Serm Teck Choon, was invited by Malaysian Digital Association (MDA) to moderate a panel titled “Rise of the Agentic Era: How will AI Agents drive the next chapter of marketing personalisation?” in MDA’s d-Conference 2025. This session brought together top industry leaders to explore how AI agents […]
As Antsomi celebrates its 5th anniversary on 3 June 2025, we look back on an exciting journey of growth, partnerships, and innovation. From launching Southeast Asia’s first AI-driven customer data platform (CDP) to empowering global and regional brands, here’s a chronological recap of our key milestones: 🗓️ Key Milestones (2020–2025)
At the recent “Hyper Personalisation & Strategies to Win the Next Generation” forum—co-hosted by OMverse, TikTok, Kantar, and Antsomi on May 14, 2025 — one message stood out clearly for brands: To win over Gen Z, personalization must evolve. As Mr. Dinh Le Dat, Co-founder & Chairman of Antsomi, shared, brands must stop asking just […]
For Shopify merchants, discount codes are a crucial tool for driving sales and customer engagement. However, Shopify’s built-in discount management comes with several limitations, often requiring multiple third-party apps to compensate. This fragmented approach leads to higher costs, inefficient workflows, and data inconsistencies. The Challenges of Managing Discount Codes on Shopify Shopify’s discount code system […]
KUALA LUMPUR, 25 March 2025: Star Media Group, which has a diverse portfolio that includes Malaysia’s leading English-language newspaper and news portal, multiple radio stations, event businesses and more, is embarking on a journey to unify and leverage its customer data effectively. The media powerhouse has chosen Antsomi CDP 365 as its customer data platform […]