In today’s rapidly evolving business landscape, the ability to deliver personalised customer experiences is no longer a luxury—it’s a necessity. Whether you’re the founder of a B2C or B2B business, mastering the art of personalised marketing is crucial for staying ahead. Leveraging cutting-edge marketing technology, like a Customer Data Platform (CDP) or Marketing Automation, is […]
In an increasingly interconnected world, businesses are expanding beyond borders at an unprecedented rate. Cross-border e-commerce has become a vital avenue for growth, presenting both opportunities and challenges for brands seeking to tap into global markets. At the heart of this transformation lies Artificial Intelligence (AI), a technology that is redefining how businesses approach marketing, […]
In the fast-evolving world of marketing technology (Martech), innovation is the driving force behind industry growth and transformation. As the landscape expands, it is crucial to recognize and celebrate the pioneers who are leading the charge. This is exactly what the TMW 100 Awards, organized by The MarTech Weekly, aims to achieve. The awards are […]
In an increasingly competitive retail landscape, staying ahead of the curve has never been more challenging. Recent data reveals that 83% of Southeast Asian consumers have cut back on their spending in 2024, forcing retailers and e-commerce operators to rethink their strategies for delivering more value. Amidst this challenging environment, price alone won’t secure customer […]
Bangkok, Thailand July 16, 2024 — Antsomi, a regional marketing technology company, is excited to announce the launch of Antsomi CDP 365 on LINE OA, its innovative solution designed for marketing on top of the LINE messaging platform via brands’ LINE Official Account (OA) in the Thai market. This strategic launch is in collaboration with […]
The future of the ASEAN digital landscape is not just on the horizon; it’s unfolding right now. By 2030, this vibrant region is set to become the fourth-largest economy in the world. Here are some remarkable statistics that highlight this transformation: The Crucial Role of Marketing Technology (MarTech) In the rapidly evolving digital ecosystem of […]
The media, marketing, advertising, and creative industries are at a critical juncture, facing the rapid advancements in technology, particularly with the rise of generative artificial intelligence. To thrive in this evolving landscape, these sectors must innovate and adapt. Collaboration among industry players is essential to develop effective strategies that address the unique needs of each […]
In the fast-paced world of digital commerce, businesses focusing on B2B E-commerce should implement new e-commerce solutions to increase productivity, boost customer satisfaction, and gain a competitive advantage in the marketplace. Among the numerous platforms available, Shopify Plus stands out as a particularly sophisticated solution tailored to the specific needs of B2B businesses. The insightful […]
Staying ahead in the B2B realm is no longer an option. It is a requirement in an era where digital transformation defines the rapidity of business evolution. In 2024, almost 73% of B2B E-commerce enterprises plan to invest in cutting-edge e-commerce platforms to boost sales growth and optimize back-office operations. And the issue is, have […]
1st November 2023 marked the official launch of the Vietnam MarTech Network. Antsomi Vietnam is one of its founding members, while Antsomi’s co-founder Dinh Le Dat is also its vice president. The official ceremony was held at the Vietnam MarTech Innovation 2023 conference, which also invited regional delegates from Malaysia, Indonesia, Thailand, and Japan as […]