In today’s competitive marketing landscape, many brands already rely on customer relationship management (CRM) systems to manage interactions with existing customers. But as customer expectations evolve—demanding personalised experiences across channels in real-time—a CRM alone is no longer enough. This is where a Customer Data Platform (CDP) becomes essential. CRM vs CDP: Complementary, Not Redundant A […]
ZUS Coffee, a leading coffee chain in Malaysia with over 700 stores nationwide, recently conducted a case study with Antsomi on how it utilised Antsomi CDP 365 to enhance customer engagement. Below is the case study: Overview ZUS Coffee, a leading coffee chain in Malaysia with over 700 stores nationwide, embarked on a journey to […]