In the fast-evolving world of marketing technology (Martech), innovation is the driving force behind industry growth and transformation. As the landscape expands, it is crucial to recognize and celebrate the pioneers who are leading the charge. This is exactly what the TMW 100 Awards, organized by The MarTech Weekly, aims to achieve. The awards are […]
In today’s rapidly evolving business landscape, the ability to deliver personalised customer experiences is no longer a luxury—it’s a necessity. Whether you’re the founder of a B2C or B2B business, mastering the art of personalised marketing is crucial for staying ahead. Leveraging cutting-edge marketing technology, like a Customer Data Platform (CDP) or Marketing Automation, is […]
In an increasingly interconnected world, businesses are expanding beyond borders at an unprecedented rate. Cross-border e-commerce has become a vital avenue for growth, presenting both opportunities and challenges for brands seeking to tap into global markets. At the heart of this transformation lies Artificial Intelligence (AI), a technology that is redefining how businesses approach marketing, […]
In an increasingly competitive retail landscape, staying ahead of the curve has never been more challenging. Recent data reveals that 83% of Southeast Asian consumers have cut back on their spending in 2024, forcing retailers and e-commerce operators to rethink their strategies for delivering more value. Amidst this challenging environment, price alone won’t secure customer […]
On August 20, 2024, Antsomi proudly co-hosted a half-day seminar titled “Driving Growth via Customer Data & AI-driven Personalisation on LINE Official Account” in Bangkok, Thailand. This collaborative event, in partnership with i-dac Bangkok and Audience IQ, aimed to empower Thai brands by unveiling the transformative potential of data-driven strategies within the LINE ecosystem. Unveiling […]
Bangkok, Thailand July 16, 2024 — Antsomi, a regional marketing technology company, is excited to announce the launch of Antsomi CDP 365 on LINE OA, its innovative solution designed for marketing on top of the LINE messaging platform via brands’ LINE Official Account (OA) in the Thai market. This strategic launch is in collaboration with […]
The future of the ASEAN digital landscape is not just on the horizon; it’s unfolding right now. By 2030, this vibrant region is set to become the fourth-largest economy in the world. Here are some remarkable statistics that highlight this transformation: The Crucial Role of Marketing Technology (MarTech) In the rapidly evolving digital ecosystem of […]
In the dynamic landscape of Southeast Asia’s burgeoning digital economy, the role of marketing technology (Martech) cannot be overstated. Recently, Dinh Le Dat, co-founder and chairman of Antsomi, highlighted critical insights into how Southeast Asia’s Martech solutions are poised to reshape the region’s digital future. Dat shared the insights when he was invited by MarTech […]
The media, marketing, advertising, and creative industries are at a critical juncture, facing the rapid advancements in technology, particularly with the rise of generative artificial intelligence. To thrive in this evolving landscape, these sectors must innovate and adapt. Collaboration among industry players is essential to develop effective strategies that address the unique needs of each […]
The Star, Malaysia’s leading English daily, ran a story to report about the recent MAA Education Series event titled “Driving Growth via Customer Data & AI-driven Personalization in the Omnichannel World.” This event was a collaboration among the Malaysian Advertisers Association (MAA), Antsomi and Infobip. It was organised by MAA and hosted by Antsomi and […]