In today’s fast-changing digital landscape, brands are under growing pressure to unify customer data, improve marketing efficiency, and deliver more personalized experiences at scale. To help businesses move faster and smarter on this journey, Antsomi is proud to work with Hakuhodo DY ONE Inc., one of our valued resellers and a strong digital transformation partner in Japan.
Formed in April 2024 through the strategic integration of D.A.Consortium Inc. (DAC) and IREP Co., Ltd., Hakuhodo DY ONE serves as the digital core of the Hakuhodo DY Group. With decades of digital marketing expertise and a deep understanding of sei-katsu-sha—a holistic view of consumers and their lives—Hakuhodo DY ONE helps enterprises navigate increasingly complex marketing environments with confidence.
By combining strategic consulting, media expertise, data activation, and advanced technology partnerships, Hakuhodo DY ONE supports organizations end-to-end—from shaping data strategies to executing meaningful, high-impact customer engagement. Their approach aligns strongly with Antsomi’s mission: helping brands build stronger customer relationships through connected data, intelligent activation, and measurable business outcomes.
Strengthening Digital Growth Through Data and Activation
As customer journeys become more fragmented across online and offline touchpoints, businesses need more than disconnected tools. They need a strong data foundation to understand their customers, quickly activate insights, and optimize engagement across channels.
This is where the collaboration between Antsomi CDP 365 and Hakuhodo DY ONE’s digital consulting and execution capabilities creates value. Together, we enable brands to:
- unify customer data across systems and touchpoints
- build actionable 360-degree customer profiles
- improve CRM and marketing automation performance
- personalize communication with greater precision
- strengthen first-party data strategies
- optimize digital marketing and advertising effectiveness
To help businesses better understand these opportunities, Hakuhodo DY ONE has developed a series of practical content pieces featuring Antsomi, customer data platform strategies, marketing automation, website optimization, and first-party data activation.
Explore Hakuhodo DY ONE’s Featured Content
Below is a curated selection of articles and resources created by Hakuhodo DY ONE that highlight practical approaches to customer-centric digital transformation with Antsomi and related data-driven marketing strategies:
1. Unlock CRM & MA Value: Seamless Antsomi CDP Integration
A practical look at how integrating Antsomi CDP with CRM and marketing automation systems can unlock more value from existing martech investments. [Read more]
2. Small Steps, Big Results: The Secret to Accessible Data Utilization
This article explores how businesses can begin their data utilization journey with realistic, manageable steps that lead to meaningful business outcomes over time. [Read more]
3. Choosing the Right CDP: Your Path to Customer-Centric DX
A useful guide for organizations evaluating CDP adoption as part of their digital transformation strategy, with a focus on becoming more customer-centric. [Read more]
4. Smarter Website Renewal: Build Your Data Asset, Not Just a Prettier Homepage
A fresh perspective on website renewal—moving beyond design improvements to building a true data asset that supports long-term marketing performance. [Read more]
5. Landing Page Optimization 101: From Basics to Personalized LPO with CDP & MA
This content covers the fundamentals of landing page optimization and shows how CDP and marketing automation can take LPO to a more personalized, conversion-driven level. [Read more]
6. 3 Months, 6,000 Emails: The Honest B2B A/B Testing Guide
A practical B2B-focused resource sharing lessons, considerations, and learnings from large-scale email A/B testing. [Read more]
7. The Importance of First-Party Data in the Shift of Google’s Advertising Strategy
As privacy expectations and advertising ecosystems continue to evolve, first-party data has become more important than ever. This article explains why. [Read more]
8. Antsomi FAQ: Maximizing Ad Performance with CDP
An accessible FAQ-style piece that addresses common questions on how Antsomi CDP can support stronger advertising performance and more effective campaign execution. [Read more]
9. Antsomi CDP 365 Manual for Beginners | Decoding 360-Degree Customer Profiles
A beginner-friendly introduction to one of the most important foundations in modern marketing: building a complete, usable 360-degree customer profile. [Read more]
10. Antsomi CDP 365 Manual for Beginners | How to Automate Dynamic Email Recommendations
A helpful guide for marketers looking to understand how dynamic product or content recommendations can be automated using Antsomi CDP 365. [Read more]
Why This Matters for Modern Marketers
Today’s marketing success depends on how well brands can turn customer data into action. Many organizations already have CRM systems, ad platforms, websites, email tools, and analytics environments in place—but often struggle to connect them in a way that delivers a consistent, personalized customer experience.
The value of Antsomi CDP 365 lies in helping brands bridge these gaps. The value of Hakuhodo DY ONE lies in helping businesses apply this capability strategically and operationally in the real world. Together, this combination supports businesses in moving from fragmented marketing operations toward a more integrated, customer-first model.
For brands looking to strengthen first-party data readiness, improve marketing ROI, and drive better orchestration across customer touchpoints, the resources above offer a useful place to start.
Moving Forward Together
At Antsomi, we value strong partnerships that help brands unlock more value from their customer data and marketing ecosystems. We are pleased to collaborate with Hakuhodo DY ONE in enabling businesses to take more confident steps toward customer-centric digital transformation.
We invite you to explore the featured content above and discover how data, activation, and the right strategic approach can work together to create better customer experiences and stronger business growth.
About Hakuhodo DY ONE Inc.:
Formed in April 2024 through the strategic integration of digital marketing pioneers D.A.Consortium Inc. (DAC) and IREP Co., Ltd., Hakuhodo DY ONE serves as the digital core of the Hakuhodo DY Group. Combining decades of industry leadership with deep “sei-katsu-sha” (holistic consumer) insights, the company partners with leading technology providers to guide businesses through digital transformation. Hakuhodo DY ONE offers end-to-end support—from data strategy to media execution—by leveraging innovative data platforms to help clients optimize marketing investments, overcome complex business challenges, and deliver meaningful, data-driven customer experiences.
About Antsomi:
Antsomi is a regional marketing technology company that built CDP 365 – the first AI-enabled customer data platform in Southeast Asia – with the mission to transform businesses into data-driven companies. Antsomi CDP 365 helps companies unify customer data across multiple sources, including web, mobile apps, digital ads, CRM, POS, and offline channels. It then delivers relevant activations with personalisation across multiple touchpoints, both online and offline. Antsomi CDP 365 empowers companies to understand their customers’ behaviour and intent across various channels and build a 1-on-1 customer journey. Antsomi has its headquarters in Singapore, with branch offices in Malaysia, Indonesia, and Vietnam.
Note: The content of the 10 links mentioned is developed by Hakuhodo DY ONE, with editorial oversight to ensure accuracy and quality control. Hakuhodo DY ONE takes full responsibility for the final output of the links mentioned.