KUALA LUMPUR: Businesses looking to make sense of their customer data to drive an enhanced customer experience can now do so with the launch of Antsomi CDP 365.

It is the the first-ever customer data platform (CDP) software developed out of South-East Asia by Antsomi, a marketing technology company serving businesses globally.

Antsomi CDP 365 is an artificial intelligence-enabled marketing technology software that empowers everyday businesses to understand each of their individual customers’ profiles at scale and drive impactful marketing actions via multiple channels, both online and offline, 24 hours a day, 365 days a year.

The software uses its AI engines to unify all existing customer data from multiple data sources such as mobile, web, social media, CRM, DMP, POS, offline channels to form individual customer profiles, which are then activated across multiple channels that are highly personalised to the customer life cycle stages.

The brainchild of co-founders Dinh Le Dat and Serm Teck Choon, the idea for Antsomi and Antsomi CDP 365 sparked when the two discovered similarities in their passion for using data to transform businesses of today.

Hailing from Vietnam, Dat is a well-respected technopreneur, big data and AdTech evangelist with his latest achievement being starting Ants Programmatic, a leading digital agency in Vietnam with an annual revenue of US$20mil.

Recently stepping down from his role as country head of CtrlShift Malaysia, Serm is an active industry thought leader in Malaysian and regional media and AdTech industry.

He also served two terms as the president of the Malaysian Digital Association (MDA) from 2016 to 2020.

“Data is the new oil of the 21st century. In today’s digital economy, the role of data is central to understanding a business’s strengths, weaknesses, and untapped opportunities.

“It is important, therefore, that businesses are able to decode their data to understand the nuances of their customer lifecycles and act on them seamlessly across multiple channels.

“Antsomi CDP 365 provides these businesses with a data-driven platform to decipher this 24-hours a day, 365 days a year, ” said Dat, who is Antsomi’s executive chairman as well as co-founder, in a statement.

Serm, who serves as Antsomi CEO and co-founder said: “In today’s complex digital world, businesses already collect plenty of data on their customers from multiple sources.

“Without the proper means to make sense of this information, the data becomes overwhelming, confusing, and time-consuming to utilise to drive results.”

“Antsomi CDP 365 aims to address this by empowering companies to automate the consolidation of data to understand their customers’ behavior and drive action accordingly.”

“For example, when a customer walks into a retail store, the store manager will be able to recommend products relevant to her, based on her preferences identified in real-time by mapping her mobile device ID, loyalty app and her related online browsing habits.

“Upon purchase, CDP 365 would then follow up on her customer journey through messaging, email or push notification, to drive the next online purchase to happen, thus driving the 1:1 marketing from online to offline then to online again.

Antsomi is headquartered in Singapore, with branch offices in Malaysia, Indonesia and Vietnam.

Source: https://www.thestar.com.my/business/business-news/2020/06/08/antsomi-launches-regions-first-cdp-software