SINGAPORE, 21 APRIL 2021 – The Philippines-based Data Analytics Ventures, Inc. (DAVI), a JG Summit Holdings Inc.’s subsidiary, has partnered with Antsomi for using Antsomi CDP 365 as its customer data platform (CDP) to empower the company for providing data-related products and solutions to its market.

Antsomi CDP 365 is an artificial intelligence-driven customer data platform launched by Antsomi, a regional marketing technology company, in June 2020. Since then, Antsomi has helped many clients in the region unify and activate their data across channels with a better customer experience enriched by personalization and marketing automation.

Antsomi co-founder & CEO Serm Teck Choon (left) and DAVI strategy and growth marketing data head Carla Yap-Sy Su.

“DAVI is tasked to be the change agent for the JG Summit group, and they are born with the DNA of data. We are so excited to have the opportunity to work with them to unlock the opportunity of data-driven campaigns. Through Antsomi CDP 365, we help DAVI to enrich the customer experience of millions of customers through marketing automation.”

Serm Teck Choon, co-founder & CEO of Antsomi, is thrilled to onboard DAVI as Antsomi’s client

“Building a holistic approach to data allows us to better understand what offers and experiences can bring more value to our customers. Through our partnership with Antsomi, we are able to act on these insights and implement seamless and personalized customer journeys, integrate our platforms, and deliver iterative, performance-driven campaigns across multiple channels.”

Carla Yap-Sy Su, Head of Data, Strategy and Growth Marketing of DAVI, shared more about its vision, with the selection of Antsomi CDP 365 as its CDP

As part of the JG Summit group, DAVI grows the conglomerate’s loyalty programs and its data operations, unlocking valuable insights on what matters to customers. JG Summit is one of the largest and most diversified Filipino conglomerates, engaged primarily in businesses that serve a diverse market in the Philippines, Southeast Asia, and Australia with businesses that span retail, airline, consumer goods, manufacturing and more.

More than 20 media in the region reporting about this amazing partnership.

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About Antsomi:

Antsomi is a marketing technology company building the first artificial intelligence-enabled customer data platform, CDP 365, in Southeast Asia, with the mission to transform businesses into data-driven companies. Antsomi CDP 365 helps companies unify their customer data from multiple sources, such as mobile apps, web, social media, digital ads, CRM, POS, offline channels, etc. It then delivers relevant activations with rich personalization across multiple touchpoints via both online and offline. Antsomi CDP 365 empowers companies to understand their customers’ behavior and intent across various channels and build a 1-to-1 customer journey at scale. Antsomi is headquartered in Singapore, with branch offices in Malaysia, Indonesia, and Vietnam.

About Data Analytics Ventures, Inc. (DAVI):

Data Analytics Ventures Inc. (DAVI) is JG Summit Holdings, Inc.’s loyalty and data business unit. Founded in 2018, DAVI oversees the rewards programs Robinsons Rewards, Get GO and Go Rewards and has a unique view of customer journeys and insights across the many touchpoints across the group. Through DAVI’s proprietary data operations, DAVI is able to uncover better insights and understanding of its customers, leading to new ways to engage through new data programs and solutions such as precision marketing and omnichannel campaigns. For more information, visit https://davi.com.ph.