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INDONESIA, 2 JUNE 2021 – Antsomi, the AI-driven marketing technology company in the region, has appointed Ilona Juwita (pictured right) as the country director of Indonesia. Antsomi sees Indonesia as one of the key markets in Southeast Asia, while more and more businesses in the country embark on the journey to transform themselves into data-driven companies.

Antsomi launched its flagship product, CDP 365, an AI-driven customer data platform native to Southeast Asia, in June 2020. Since then, the company has helped many clients in the region unify and activate their customer data across channels with a better customer experience enriched by personalization and marketing automation. It recently announced the onboarding of the Philippines-based Data Analytics Ventures Inc. (DAVI, a JG Summit Holdings Inc.’s subsidiary) as one of its key clients. Headquartered in Singapore, Antsomi has also set up branch offices in Malaysia and Vietnam, and now it enters Indonesia officially.

In her new role, Ilona reports to Antsomi’s co-founder and CEO, Serm Teck Choon (pictured left). Ilona will be taking charge of the business development of Indonesia’s market and will be the face of Antsomi in the country.

As a veteran in Indonesia’s digital industry, Ilona is co-founder and CEO of ProPS (PT Promedia Punggawa Satu), an adtech company. Ilona started her career by joining Kompass.com, one of Indonesia’s leading portals, to drive its marketing initiatives and account management. She then co-founded ProPS which focuses on programmatic monetization for publishers. Being recognized by the industry, Ilona is also tasked to lead the business development for the industry bodies, including both the Indonesian Digital Association (IDA) and Serikat Media Siber Indonesia (SMSI).

Serm welcomes Ilona to join as one of its management team members: “We are very excited welcoming Ilona on board with us. Ilona has spent the last few years pushing the industry forward with technology like data management platforms. With her vast experience working with and advocating data, we believe that it is a logical path for her to push the market with new technology such as customer data platform and help more Indonesian businesses become a data-driven company.”

Ilona agrees with Serm: “It’s my pleasure to join Antsomi as Indonesia’s country director. Getting involved with multiple parties in the industry brought me to understand how difficult it is for a company to evolve in this growing ecosystem constantly. This is why digital transformation is a must. Joining Antsomi that has the same mission with more advanced solutions, would allow me to contribute more to the data-driven ecosystem.”

Meanwhile, Antsomi has also appointed ProPS as its reseller partner in Indonesia, leveraging on ProPS’ market coverage. ProPS has been working with many Indonesia’s clients and publishers with data-related projects for the last few years. Collaborating with Antsomi, ProPS will be equipped with the AI-driven customer data platform, Antsomi CDP 365, to help its clients driving omnichannel customer experience.

About Antsomi:

Antsomi is a marketing technology company building the first artificial intelligence-enabled customer data platformCDP 365, in Southeast Asia, with the mission to transform businesses into data-driven companies. Antsomi CDP 365 helps companies unify their customer data from multiple sources, such as mobile apps, web, social media, digital ads, CRM, POS, offline channels, etc. It then delivers relevant activations with rich personalization across multiple touchpoints via both online and offline. Antsomi CDP 365 empowers companies to understand their customers’ behavior and intent across various channels and build a 1-to-1 customer journey at scale. Antsomi is headquartered in Singapore, with branch offices in Malaysia, Indonesia, and Vietnam.

About ProPS:

ProPS is an advertising technology company providing managed services, tech platforms, training, and consultation. ProPS is focusing its service on programmatic advertising for the sell-side (publisher). ProPS helps the publishers manage ad inventories by connecting them to the programmatic marketplace and acting as an independent media trader.