What are the 3 keys to retail at this very different time?

Thanks to Marketing Magazine for inviting our co-founder & CEO, Serm Teck Choon, to contribute this thought leadership article.

Currently, retailers are trying to do whatever they can to survive as more shoppers move to the online world to purchase products and services. Serm shared the three keys to retail so they can provide an omnichannel retail experience to their customers:

1. Create a 360-degree customer view

2. Make customer data platform the core of their business

3. Use martech such as marketing automation tools to do precision marketing

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