loader
banner

What are the 3 keys to retail at this very different time?

Thanks to Marketing Magazine for inviting our co-founder & CEO, Serm Teck Choon, to contribute this thought leadership article.

Currently, retailers are trying to do whatever they can to survive as more shoppers move to the online world to purchase products and services. Serm shared the three keys to retail so they can provide an omnichannel retail experience to their customers:

1. Create a 360-degree customer view

2. Make customer data platform the core of their business

3. Use martech such as marketing automation tools to do precision marketing

Since this article is an analysis and opinion piece, you are required to sign up for an account and then log in to read the article.