SINGAPORE, 22 SEPTEMBER 2021 – SmartOSC and Antsomi are announcing the start of a new strategic partnership designed to benefit both companies and bolster the level of service they provide to their clients. As such, SmartOSC will become Antsomi’s global reseller as of 2021, mainly focusing on the growing APAC market.

The two companies will work together to help their clients by providing an end-to-end omnichannel retail solution powered by a customer data platform. The core of such a solution is Antsomi CDP 365, a customer data platform software that unifies multiple data sources to create a 360-degree customer view and provide customers with an omnichannel experience.

SmartOSC is an e-commerce solution agency that specialises in scalable, world-class enterprise services. The partnership with Antsomi is significant as it allows them to continue building data-driven e-commerce solutions and comprehensive digital transformation for their clients. Antsomi CDP 365 will be an excellent additional tech stack for SmartOSC to enrich its offerings, particularly in omnichannel customer experience and marketing orchestration.

Founder and CEO of SmartOSC, Thai Son Nguyen, states, “This new partnership with Antsomi will strengthen the offering of both companies and allow us to keep delivering cutting-edge omnichannel solutions to our clients.”

Antsomi, a regional marketing technology company, launched CDP 365 in June 2020. Offering CDP 365 as a SaaS solution, Antsomi’s strength is helping clients unify and activate their customer data via CDP 365 with custom solutions when necessary, on top of clients’ existing martech stack. Since its launch, Antsomi has become an emerging tech brand native to Southeast Asia, with its recent announcement of onboarding the Philippines-based Data Analytics Ventures Inc. (DAVI, a JG Summit Holdings Inc.’s subsidiary) as one of its clients. The partnership allows Antsomi to access SmartOSC’s extensive client coverage, covering key markets in Singapore, Australia, Indonesia, Malaysia, Vietnam, and Thailand.

Serm Teck Choon, co-founder and CEO of Antsomi, says, “We are thrilled to partner with SmartOSC, which is a reputable full-service e-commerce agency. We hope such partnership can empower our clients with omnichannel marketing solutions, particularly from data unification, data activation, and marketing automation standpoints.”

The partnership has gotten to a good start by winning ASUS Singapore as their first regional customer for their omnichannel retail solution. SmartOSC has been providing e-commerce solutions to the leading technology enterprise since 2018, and now ASUS Singapore will onboard Antsomi CDP 365 to provide the omnichannel experience to their customers. ASUS Singapore

has chosen the pair to empower their business offering by unifying and activating their customer data via multiple channels, including online and offline.

Nguyen and Serm both welcome ASUS Singapore for their trust in this partnership. SmartOSC and Antsomi will work together to deliver a world-class data-driven omnichannel retail solution to ASUS Singapore. With Antsomi CDP 365 as the core to connect ASUS Singapore’s offline data to online data and then to online activation, the two companies will help ASUS Singapore to provide better customer engagement and enable hyper-personalisation.

Eddie Teng, ASUS Singapore’s Head of Marketing (System) and Digital Business Manager, says: “Incredible customer experiences are at the heart of what we do. Enhancing our 360-degree customer view and enriching our customer data with the Antsomi CDP 365 means that we can give every customer the most meaningful and personalised treatment. ASUS is pleased to work with SmartOSC and Antsomi in realising this vision.”