The three key messages to the 70+ startup founders in the audience are as below:
1. You need to develop a proper data strategy for your business.
2. You need to use data technology to learn more about your customers, their interests and behaviours while interacting with your brand.
3. You need to implement martech with marketing automation capability to provide better engagement with your customers.
Remember: putting your customers at the center and providing them an omnichannel customer experience would distinguish your company from your competitors.