Our co-founder & chairman, Dinh Le Dat, was invited to be one of the panelists for the panel titled “Modern marketing era – time to reset and reboot with MarTech” at MMA APAC – MMA Vietnam’s 1st MarTech Conference in Vietnam on 28th April 2022.
Dat shared the below in the mentioned panel session:
1. Today’s marketer is no longer just a brand management-oriented role but also growth management and beyond.
2. The 1st party data will be a key growth loop engine for enterprises in marketing & sales, and customer experience.
3. Today’s businesses must build a 360-degree customer view to unlock the full potential of omnichannel marketing and full-funnel performance marketing.
4. Marketers need to pay more attention to the KPIs like Retention Rate and Customer Lifetime Value.
5. Customer Data Platform and Marketing Automation will be the top two trends in MarTech for Marketers in 2022-25.