Kuala Lumpur, 10 August 2022 – With the company’s commitment to delivering exceptional journeys, Cycle & Carriage has selected Antsomi CDP 365 as its customer data platform (CDP) to empower its omnichannel customer experience.
Antsomi CDP 365 is built by Antsomi, a regional marketing technology company with clients in Malaysia, Singapore, Thailand, Vietnam and the Philippines. The Software-as-a-Service (SaaS) solution helps brands to unify customer data and subsequently activate the data across multiple channels with hyper-personalised messages and customer experiences.
As the leading Mercedes-Benz dealership in Malaysia with 11 sites situated in key economic markets spanning the north to south of Peninsular Malaysia, Cycle & Carriage (C&C) is committed to providing customers exceptional journeys and best-in-class services whether it is during their shopping experience or ownership journey.
Under this partnership, C&C uses Antsomi CDP 365 to drive data-driven marketing activities with its customers. Firstly, Antsomi CDP 365 helps C&C to unify customer data coming in from multiple data sources, which include its websites, e-commerce facility, digital ad campaigns, customer relationship management (CRM) system, roadshows and physical stores. The software then created the 360-degree customer view for C&C and allows the company to understand its customers in a better way, including how customers interact and engage with C&C via various touch-points. By knowing more about its customers, C&C could deliver hyper-personalised messages and customer experiences to its customers, such as popup banners, EDM, etc., for better customer engagements and higher sales conversion.
Stephen Tan, C&C’s Head of Marketing shared his excitement about the new opportunities brought in by Antsomi CDP 365, “We always aim to provide exceptional customer experience to our customers. Using marketing technology like Antsomi CDP 365 helps us know more about our customers and engage with them with tailor-made messages across multiple channels. Apart from that, we also use CDP 365 to provide an Online-to-Offline/Offline-to-Online (O2O) customer journey to our customers in our newly launched Mercedes-Benz concept store, neu by Cycle & Carriage, at 1 Utama Shopping Centre.”
Serm Teck Choon, Antsomi’s co-founder & CEO is excited about the partnership with C&C, “Cycle & Carriage is an innovative partner that cares a lot about providing an exceptional customer experience for their customers, along the way when its customers make a decision to purchase a car. Antsomi is proud to help C&C in understanding more about its customers in pre- and post-sales activities, and improving customer engagements and sales efficiency.”
With the mission to transform businesses into data-driven companies, Antsomi is headquartered in Singapore, with branch offices in Malaysia, Indonesia, and Vietnam.
About Cycle & Carriage:
At Cycle & Carriage, we are driven by our passion to create people-focused experiences. We began an exceptional journey in 1899 in Kuala Lumpur and we are now a leading regional automotive group in Southeast Asia. Cycle & Carriage distributes, retails and provides after-sales services for passenger cars as well as commercial vehicles in Singapore, Malaysia and Myanmar. Listed on Bursa Malaysia, Cycle & Carriage Bintang is one of the leading dealer groups for Mercedes-Benz passenger and commercial vehicles, as well as a dealer group of FUSO commercial vehicles in Malaysia. With an extensive network of 11 outlets across the country, we can always be relied upon for our sales and aftersales services. Cycle & Carriage Bintang has a Daimler AG certified ‘Centre of Competence’ facility in Malaysia. Cycle & Carriage Bintang is a member of the Jardine Cycle & Carriage Group. Cycle & Carriage. Exceptional Journeys. For more information, head to https://www.cyclecarriage.com.my
Antsomi is a regional marketing technology company building the first artificial intelligence-enabled customer data platform, CDP 365, in Southeast Asia, with the mission to transform businesses into data-driven companies. Antsomi CDP 365 helps companies unify their customer data from multiple sources, such as mobile apps, web, social media, digital ads, CRM, POS, offline channels, etc. It then delivers relevant activations with rich personalization across multiple touchpoints via both online and offline. Antsomi CDP 365 empowers companies to understand their customers’ behavior and intent across various channels and build a 1-to-1 customer journey at scale. Antsomi is headquartered in Singapore, with branch offices in Malaysia, Indonesia, and Vietnam.
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