Antsomi’s co-founder and chairman, Dr. Dinh Le Dat, was presenting “MarTech Outlook & Top 10 Trends in Southeast Asia & Vietnam” at Vietnam’s largest marketing technology (martech) event, Vietnam Martech Expo Open 2022.

In his 30-minute presentation, Dr. Dat outlined the following as the top ten trends for martech in the region in 2023-2025:

  1. Omnichannel Marketing & Experiences
  2. Customer Data Platform
  3. Marketing Automation
  4. Programmatic Ads
  5. e-Commerce
  6. Conversation Commerce
  7. Key Opinion Leaders/Key Opinion Consumers
  8. Data-driven Marketing
  9. Loyalty
  10. Customer Relationship Management

Vietnam Martech Expo Open 2022 was held in Ho Chi Minh City on 24 September 2022, and Antsomi is proud to be one of the event organizers.

Antsomi team members were also taking the opportunity to meet with their clients, partners, and industry peers at the event. They showed the attendess how they can help their organizations to transform into the data-driven companies by leveraging the Antsomi’s customer data platform – Antsomi CDP 365.