As technology continues to evolve and consumer behaviour continues to change, how can brands break out of the red ocean and explore new opportunities? How to accurately reach the target audience and retain them as loyal customers?

The Petal Ads Summit 2023 by Huawei invited Antsomi’s co-founder & CEO, Serm Teck Choon, as a panelist to discuss this very topic alongside the following panelists:

• Sunny Ooi, Founder & CEO, ClickAsia (moderator of the panel)
• Kevin Zang – Head of Petal Ads, Huawei APAC Region
• Hubert Marchand, Regional Director of Marketing Services, ADA
• Khairil Azizan, Head of Digital Marketing, airasia Super App

The theme of the summit is “Go Beyond, Go Borderless.” It’s a timely theme for the world which is more open now compared to the last three years.

Serm commented that It is great to share the stage with the industry experts discussing the challenges and opportunities of the digital industry, “Not to mention the networking session after event for us to have an opportunity to exchange views with industry peers and friends.”