Antsomi’s co-founder & CEO, Serm Teck Choon, was invited as one of the speakers and panel moderators for the Malaysian Digital Association (MDA)’s inaugural d Conference held in Kuala Lumpur, Malaysia, on 22-23 June 2023.

Serm presented a 30-min session with the topic of “Managing & Activating Customer Data in an Omnichannel World” and shared a case study on day 1 (22 Jun 2023) of the event.

Serm highlighted the 10 ways to manage and activate customer data in an omnichannel world:

  1. Unifying multiple data sources
  2. Creating 360-degree customer view
  3. Aggregating data into a single dashboard
  4. Segment the customer data
  5. Personalise the customer experience with recommendations
  6. Sending personalised email
  7. Providing personalised conversational communication
  8. Building a seamless customer journey
  9. A/B testing with Marketing Automation
  10. Offering O2O in-store engagement with QR code

On day 2 (23 Jun 2023), Serm moderated the panel “Cookieless World – Are Publishers Stepping up with Their Identity Strategy.” It was a fantastic sharing from the leading publishers in Malaysia on leveraging data to develop innovative solutions. The panelists included the following:

  • Kristine Ong, Chief Strategy & Planning Officer of Astro Media Solutions
  • Nicholas Sagau, COO of Rev Media Group
  • LeeChin Tan, Group COO, Group Strategy & Content of MCIL Malaysia
  • Syamil Fahim, CEO of Nu Ideaktiv Sdn Bhd
The panel of “Cookieless World – Are Publishers Stepping up with Their Identity Strategy”
Serm was having an engaging discussion with the panelists.
Around 200 industry peers attended the panel discussion.
Serm (from left), with Nicholas Sagau, LeeChin Tan, Kausern Hieu (Vice President of MDA), Syamil Fahim and Kristine Ong.

The eventful week ended with d Awards 2023 to honour the great digital works done in the Malaysia’s digital media and advertising industry.