Antsomi’s co-founder & CEO, Serm Teck Choon, was invited by DAAT Day 2023 as a guest speaker to present a session titled “How Customer Data Platform Empowers Brands with AI-driven Personalisation & Marketing Automation” alongside Russell Conrad, Founder & Managing Director of Audience IQ, on 31st August 2023.
DAAT Day is one of the largest digital events in Thailand, and it’s organized by Digital Advertising Association Thailand (DAAT). It’s attended by over a thousand industry people who play key roles in driving the digital industry in the country.
Serm shared with the audience how the customer data platform (CDP) works and its overview, with a case study on how Vietnam’s leading jewelry retailer, PNJ, uses CDP to empower its business operation and marketing activities with AI-driven personalisation and marketing automation.
Conrad then shared another case study related to Dunlop Thailand and how the company uses CDP to empower its loyalty programme to boost retention rates and repeat purchases among its customers.
DAAT Day 2023, which was held at Centara Grand and Bangkok Convention Centre, also offered a good opportunity to meet with industry friends from the region.