Malaysia’s EduRISE invited our co-founder & CEO, Serm Teck Choon, as a guest speaker for their inaugural Edupreneur Summit 2023 held in Kuala Lumpur on 1 Oct 2023.
Serm shared with the 120+ business owners and professionals from the education sector who attended the conference how they should leverage data to grow their businesses and engage with their customers digitally.
Serm’s key sharing are:
- Nurturing data is a journey.
- Handling data with customers’ consent is vital.
- Using data to engage with customers with personalized and relevant messages.
- Developing relevant content to engage with customers.
- Evaluating your digital maturity to develop a long-term digital strategy and plan.