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Brands are urged to onboard data-driven strategy by implementing customer data platform and creating meaningful conversational experiences with their customers in the recent MAA Education Series event with the theme of “Driving Growth via Customer Data & AI-driven Personalization in the Omnichannel World.”

Partnering with the Malaysian Advertisers Association (MAA), Antsomi and Infobip were thrilled to host the event. This exclusive half-day seminar, tailored for MAA ordinary members, took place on the 23rd of January 2024 at the One World Hotel, Petaling Jaya, Malaysia.

The speakers of the event were industry experts, including Claudian Navin Stanislaus, Serm Teck Choon (Co-founder & CEO of Antsomi), Matija Kapic (Head of Solution Engineering Asia of Infobip), and Eddie Lee (Co-founder of Love18 Chocolate).

The speakers and the organisers (from left): Kapic, Navin, Serm, Lee, regional director of Antsomi Ilona Juwita and Infobip strategic partnership development manager, South Asia-Pacific Foo Kin Choon at the MAA event.
The event speakers have a cheerful moment with the attendees.
MAA president Navin was giving opening remarks.
Serm presented a session on how customer data and AI-driven personalisation empower brands.
Kapic presented a session about how brands can provide conversational experiences to their customers.

Key takeaways from the seminar include the following:

  1. There is a necessity for a thorough commitment from different stakeholders within a compay when onboarding data-driven strategies.
  2. Implementing these strategies is a continuous effort, but the impact on business outcomes can be significant over time.
  3. The combination of customer data platform and conversational experience solutions emerged as pivotal in helping businesses win customers in the complex landscape of omnichannel marketing.
The event attendees enjoyed the exciting and insightful sharing of the event speakers.
It’s a full house for the event.
The attendees continually spoke to the speakers to learn more about the discussed topics after the event.

MAA, Antsomi, and Infobip are delighted to have contributed valuable insights during this seminar and look forward to fostering collaboration among MAA members and brands in the country. The event is a crucial stepping stone for marketers seeking to enhance their omnichannel marketing strategies through advanced customer data and AI-driven personalization techniques.