Brands are urged to onboard data-driven strategy by implementing customer data platform and creating meaningful conversational experiences with their customers in the recent MAA Education Series event with the theme of “Driving Growth via Customer Data & AI-driven Personalization in the Omnichannel World.”
Partnering with the Malaysian Advertisers Association (MAA), Antsomi and Infobip were thrilled to host the event. This exclusive half-day seminar, tailored for MAA ordinary members, took place on the 23rd of January 2024 at the One World Hotel, Petaling Jaya, Malaysia.
The speakers of the event were industry experts, including Claudian Navin Stanislaus, Serm Teck Choon (Co-founder & CEO of Antsomi), Matija Kapic (Head of Solution Engineering Asia of Infobip), and Eddie Lee (Co-founder of Love18 Chocolate).
Key takeaways from the seminar include the following:
- There is a necessity for a thorough commitment from different stakeholders within a compay when onboarding data-driven strategies.
- Implementing these strategies is a continuous effort, but the impact on business outcomes can be significant over time.
- The combination of customer data platform and conversational experience solutions emerged as pivotal in helping businesses win customers in the complex landscape of omnichannel marketing.
MAA, Antsomi, and Infobip are delighted to have contributed valuable insights during this seminar and look forward to fostering collaboration among MAA members and brands in the country. The event is a crucial stepping stone for marketers seeking to enhance their omnichannel marketing strategies through advanced customer data and AI-driven personalization techniques.