On August 20, 2024, Antsomi proudly co-hosted a half-day seminar titled “Driving Growth via Customer Data & AI-driven Personalisation on LINE Official Account” in Bangkok, Thailand. This collaborative event, in partnership with i-dac Bangkok and Audience IQ, aimed to empower Thai brands by unveiling the transformative potential of data-driven strategies within the LINE ecosystem.
Unveiling CDP 365 on LINE OA: A Game-Changer for Thai Marketers
This event marked the strategic introduction of Antsomi’s latest innovation, CDP 365 on LINE OA (Official Account), into the Thailand market. This customer data platform (CDP) is designed to address the unique challenges marketers face in Thailand. It offers a powerful solution for unifying and activating customer data across multiple channels, including the LINE messaging platform. By leveraging LINE’s vast reach, covering 80% of Thailand’s population, CDP 365 enables brands to connect with their audience more personalized and effectively. It does this by providing a Single Customer View (SCV) across channels, which allows brands to gain deep insights into individual customer behaviors and preferences. This, in turn, enables them to deliver personalized marketing messages and experiences seamlessly across LINE and other digital platforms.
During the seminar, Serm Teck Choon, Co-founder and CEO of Antsomi, highlighted the critical pain points in the Thai marketing landscape. These include the challenges of establishing direct touchpoints with customers, delivering a unified customer experience across channels, and executing cross-channel personalization with AI and marketing automation. Serm emphasized how CDP 365 on LINE OA addresses these issues by integrating LINE anonymous friends with customer data from various sources—such as CRM, e-commerce, and loyalty programs—into an SCV across channels. The SCV enables brands to gain deep insights into individual customer behaviors and preferences and also allows them to deliver personalized marketing messages and experiences seamlessly across LINE and other digital platforms.
Another event highlight was the sharing session by Eakkasit Wattana-Ungkoon from i-dac Bangkok. Eakkasit discussed transforming anonymous LINE users into high-value customers. Through data enrichment, anonymous friends on LINE can be converted into identified customer profiles. This process involves integrating various data points, such as purchase history, website behavior, and survey responses, to create a 360-degree view of the customer. With this comprehensive view, businesses can segment their audience more effectively and deliver personalized communication that resonates with individual customers. Whether it’s a tailored offer for a first-time buyer or a VIP sale for a loyal customer, this targeted approach drives engagement and fosters long-term customer relationships.
Insights from Industry Leaders: Navigating the Future of Marketing
The seminar also featured insightful panel discussion from industry leaders, including Eakkasit Wattana-Ungkoon, Boonchai Siriteerawasu from Audience IQ, and Dinh Le Dat from Antsomi.
In the panel discussion, Dinh Le Dat, co-founder & chairman of Antsomi, highlighted the role of AI in predicting the right customer, message, channel, and moment—ensuring that marketing efforts are both timely and relevant. He also shared Antsomi’s strategic approach to empowering Thai brands, emphasizing the importance of connecting LINE friends with the brands’ first-party data to create a more integrated and insightful customer profile. Dat also highlighted how Antsomi supports seamless marketing operations, enabling smooth transitions from customer segmentation to analytics and engagement across multiple channels. Furthermore, he stressed the significance of driving customer loyalty and increasing Customer Lifetime Value (CLV) within the LINE ecosystem through targeted and personalized marketing strategies.
Conclusion: A New Era of AI-driven Personalisation
The seminar concluded with a strong message: the future of marketing lies in the intelligent use of customer data and AI-driven personalization. With CDP 365 on LINE OA, Antsomi is at the forefront of this transformation, offering Thai brands the tools they need to thrive in an increasingly competitive market.
As businesses in Thailand continue to navigate the complexities of digital marketing, the practical insights shared at this event serve as a vital guide for those looking to harness the power of data and AI to drive growth and deliver exceptional customer experiences. These insights are not just theoretical, but actionable strategies that can be implemented to achieve real results.