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In an increasingly competitive retail landscape, staying ahead of the curve has never been more challenging. Recent data reveals that 83% of Southeast Asian consumers have cut back on their spending in 2024, forcing retailers and e-commerce operators to rethink their strategies for delivering more value. Amidst this challenging environment, price alone won’t secure customer loyalty. Instead, providing personalized experiences through the power of customer data is becoming essential for retailers to stay competitive.

Serm gave a keynote to the 160+ attendees of the Exabytes New Retail Summit 2024.

At the Exabytes New Retail Summit 2024, Serm Teck Choon, co-founder and CEO of Antsomi, addressed over 160 professionals in the retail and e-commerce sectors during his keynote. He emphasized how first-party data, combined with AI-driven personalization, gives retailers a powerful advantage in the face of current consumer spending behaviors.

Leveraging First-Party Data for Personalization

First-party data, which is collected directly from customers through interactions on websites, apps, or in-store visits, is one of the most valuable resources a retailer possesses. However, to turn this data into actionable insights that can drive personalized customer experiences, retailers must adopt a sophisticated Customer Data Platform (CDP).

Serm highlighted that the retailers need to leverage their first-party data to provide AI-driven personalisation to their customers for a better customer experience.

A CDP aggregates data from multiple touchpoints, giving retailers a unified view of each customer. When integrated with AI technology, this platform empowers retailers to predict customer behavior, deliver personalized product recommendations, and create highly targeted marketing campaigns. Through AI-driven personalization, retailers can ensure that customers feel valued and understood, leading to stronger loyalty, higher conversion rates, and increased customer lifetime value.

AI-Driven Personalization: A Competitive Edge

AI takes personalization to the next level by enabling retailers to move beyond traditional segmentation. Instead of relying on broad customer groupings, AI algorithms can generate highly personalized experiences based on individual behavior patterns. By analyzing browsing history, purchase habits, and preferences of similar users, AI can recommend the most relevant products to customers at the right time. This elevates the customer journey, from product discovery to purchase, resulting in improved engagement and stronger sales outcomes.

In a year when consumers are more cautious with their spending, providing personalized value through AI-driven recommendations allows retailers to differentiate themselves in the market. It’s no longer just about competing on price—it’s about offering an unparalleled customer experience.

The event attendees were eager to learn from the speakers of the summit.
Insights from Industry Leaders

The Exabytes New Retail Summit 2024 brought together industry leaders to discuss and share strategies on navigating the evolving retail landscape. Serm was joined by other prominent figures from the retail and e-commerce industries, each contributing valuable insights on how innovation and technology are key to remaining competitive.

Chan Kee Siak, Exabytes Group founder & CEO gave an opening address.

The collective takeaway was clear: retailers that do not embrace personalization risk falling behind. In today’s environment, customers not only expect personalized experiences—they demand them. Those who fail to provide this level of engagement will lose customers to competitors who can.

Panel 1 of Exabytes New Retail Summit 2024.
Panel 2 of Exabytes New Retail Summit 2024.
Panel 3 of Exabytes New Retail Summit 2024.
Moving Forward: Steps for Retailers

To remain competitive in today’s landscape, retailers must take decisive action by:

  • Adopting a Customer Data Platform (CDP): A CDP allows retailers to unify and make sense of their first-party data, enabling them to gain a holistic view of their customers.
  • Harnessing AI for Personalization: By leveraging AI to derive insights from customer data, retailers can predict customer preferences and deliver individualized experiences that surpass traditional segmentation.
  • Focusing on Customer Experience: Personalization is about more than increasing sales—it’s about fostering an emotional connection with customers by demonstrating a deep understanding of their needs.

As consumer habits shift and the market becomes more competitive, retailers that harness the full potential of their first-party data and adopt AI-driven personalization will stand out. By prioritizing customer experience, they will not only retain existing customers but also foster loyalty and drive revenue growth in a challenging environment.

Are you ready to compete in 2024 and beyond? Start unlocking the power of personalization with a Customer Data Platform, such as Antsomi CDP 365, today.