In today’s fast-changing digital landscape, brands are under growing pressure to unify customer data, improve marketing efficiency, and deliver more personalized experiences at scale. To help businesses move faster and smarter on this journey, Antsomi is proud to work with Hakuhodo DY ONE Inc., one of our valued resellers and a strong digital transformation partner […]
In today’s competitive marketing landscape, many brands already rely on customer relationship management (CRM) systems to manage interactions with existing customers. But as customer expectations evolve—demanding personalised experiences across channels in real-time—a CRM alone is no longer enough. This is where a Customer Data Platform (CDP) becomes essential. CRM vs CDP: Complementary, Not Redundant A […]
ZUS Coffee, a leading coffee chain in Malaysia with over 700 stores nationwide, recently conducted a case study with Antsomi on how it utilised Antsomi CDP 365 to enhance customer engagement. Below is the case study: Overview ZUS Coffee, a leading coffee chain in Malaysia with over 700 stores nationwide, embarked on a journey to […]
On 12 June 2025, Antsomi’s co-founder & CEO, Serm Teck Choon, was invited by Malaysian Digital Association (MDA) to moderate a panel titled “Rise of the Agentic Era: How will AI Agents drive the next chapter of marketing personalisation?” in MDA’s d-Conference 2025. This session brought together top industry leaders to explore how AI agents […]
As Antsomi celebrates its 5th anniversary on 3 June 2025, we look back on an exciting journey of growth, partnerships, and innovation. From launching Southeast Asia’s first AI-driven customer data platform (CDP) to empowering global and regional brands, here’s a chronological recap of our key milestones: 🗓️ Key Milestones (2020–2025)
At the recent “Hyper Personalisation & Strategies to Win the Next Generation” forum—co-hosted by OMverse, TikTok, Kantar, and Antsomi on May 14, 2025 — one message stood out clearly for brands: To win over Gen Z, personalization must evolve. As Mr. Dinh Le Dat, Co-founder & Chairman of Antsomi, shared, brands must stop asking just […]
For Shopify merchants, discount codes are a crucial tool for driving sales and customer engagement. However, Shopify’s built-in discount management comes with several limitations, often requiring multiple third-party apps to compensate. This fragmented approach leads to higher costs, inefficient workflows, and data inconsistencies. The Challenges of Managing Discount Codes on Shopify Shopify’s discount code system […]
On March 20, 2025, 𝐇𝐚𝐫𝐧𝐞𝐬𝐬𝐢𝐧𝐠 𝐀𝐈 𝐨𝐧 𝐀𝐖𝐒 event took place at Da Nang successfully, becoming a notable tech event for SaaS businesses and ISVs. With the participation of Antsomi, AWS (Amazon Web Services), Megazone Cloud, SupremeTech, EM&AI, and many other companies, the event offered strategic insights into AI, Cloud Computing, and Marketing Automation — […]
On Tuesday, December 17, 2024, the GEM Center in Ho Chi Minh City came alive with energy, ideas, and vision as over 30 business leaders, e-commerce heads, and IT decision-makers gathered for the APAC Executive Private Dinner. This exclusive event brought together thought leaders from top enterprises like ACFC Vietnam, Bien Hoa Consumer JSC, HSV […]
Antsomi proudly participated in Vietnam MarTech Day 2024, themed “Fusion to Future,” held on Friday, 1 November 2024, at the BMC Convention Center in Hanoi, Vietnam. The event brought together approximately 200 marketing and technology professionals eager to explore the latest advancements in MarTech. As a Gold Sponsor, Antsomi joined industry leaders and innovators to […]