ZUS Coffee, a leading coffee chain in Malaysia with over 700 stores nationwide, recently conducted a case study with Antsomi on how it utilised Antsomi CDP 365 to enhance customer engagement. Below is the case study: “Overview ZUS Coffee, a leading coffee chain in Malaysia with over 700 stores nationwide, embarked on a journey to […]
As Antsomi celebrates its 5th anniversary on 3 June 2025, we look back on an exciting journey of growth, partnerships, and innovation. From launching Southeast Asia’s first AI-driven customer data platform (CDP) to empowering global and regional brands, here’s a chronological recap of our key milestones: 🗓️ Key Milestones (2020–2025)
At the recent “Hyper Personalisation & Strategies to Win the Next Generation” forum—co-hosted by OMverse, TikTok, Kantar, and Antsomi on May 14, 2025 — one message stood out clearly for brands: To win over Gen Z, personalization must evolve. As Mr. Dinh Le Dat, Co-founder & Chairman of Antsomi, shared, brands must stop asking just […]
For Shopify merchants, discount codes are a crucial tool for driving sales and customer engagement. However, Shopify’s built-in discount management comes with several limitations, often requiring multiple third-party apps to compensate. This fragmented approach leads to higher costs, inefficient workflows, and data inconsistencies. The Challenges of Managing Discount Codes on Shopify Shopify’s discount code system […]
On March 20, 2025, 𝐇𝐚𝐫𝐧𝐞𝐬𝐬𝐢𝐧𝐠 𝐀𝐈 𝐨𝐧 𝐀𝐖𝐒 event took place at Da Nang successfully, becoming a notable tech event for SaaS businesses and ISVs. With the participation of Antsomi, AWS (Amazon Web Services), Megazone Cloud, SupremeTech, EM&AI, and many other companies, the event offered strategic insights into AI, Cloud Computing, and Marketing Automation — […]
On Tuesday, December 17, 2024, the GEM Center in Ho Chi Minh City came alive with energy, ideas, and vision as over 30 business leaders, e-commerce heads, and IT decision-makers gathered for the APAC Executive Private Dinner. This exclusive event brought together thought leaders from top enterprises like ACFC Vietnam, Bien Hoa Consumer JSC, HSV […]
Antsomi proudly participated in Vietnam MarTech Day 2024, themed “Fusion to Future,” held on Friday, 1 November 2024, at the BMC Convention Center in Hanoi, Vietnam. The event brought together approximately 200 marketing and technology professionals eager to explore the latest advancements in MarTech. As a Gold Sponsor, Antsomi joined industry leaders and innovators to […]
In today’s rapidly evolving business landscape, the ability to deliver personalised customer experiences is no longer a luxury—it’s a necessity. Whether you’re the founder of a B2C or B2B business, mastering the art of personalised marketing is crucial for staying ahead. Leveraging cutting-edge marketing technology, like a Customer Data Platform (CDP) or Marketing Automation, is […]
In an increasingly interconnected world, businesses are expanding beyond borders at an unprecedented rate. Cross-border e-commerce has become a vital avenue for growth, presenting both opportunities and challenges for brands seeking to tap into global markets. At the heart of this transformation lies Artificial Intelligence (AI), a technology that is redefining how businesses approach marketing, […]
In the fast-evolving world of marketing technology (Martech), innovation is the driving force behind industry growth and transformation. As the landscape expands, it is crucial to recognize and celebrate the pioneers who are leading the charge. This is exactly what the TMW 100 Awards, organized by The MarTech Weekly, aims to achieve. The awards are […]