In today’s fast-changing digital landscape, brands are under growing pressure to unify customer data, improve marketing efficiency, and deliver more personalized experiences at scale. To help businesses move faster and smarter on this journey, Antsomi is proud to work with Hakuhodo DY ONE Inc., one of our valued resellers and a strong digital transformation partner […]
In today’s competitive marketing landscape, many brands already rely on customer relationship management (CRM) systems to manage interactions with existing customers. But as customer expectations evolve—demanding personalised experiences across channels in real-time—a CRM alone is no longer enough. This is where a Customer Data Platform (CDP) becomes essential. CRM vs CDP: Complementary, Not Redundant A […]
ZUS Coffee, a leading coffee chain in Malaysia with over 700 stores nationwide, recently conducted a case study with Antsomi on how it utilised Antsomi CDP 365 to enhance customer engagement. Below is the case study: Overview ZUS Coffee, a leading coffee chain in Malaysia with over 700 stores nationwide, embarked on a journey to […]
As Antsomi celebrates its 5th anniversary on 3 June 2025, we look back on an exciting journey of growth, partnerships, and innovation. From launching Southeast Asia’s first AI-driven customer data platform (CDP) to empowering global and regional brands, here’s a chronological recap of our key milestones: 🗓️ Key Milestones (2020–2025)
At the recent “Hyper Personalisation & Strategies to Win the Next Generation” forum—co-hosted by OMverse, TikTok, Kantar, and Antsomi on May 14, 2025 — one message stood out clearly for brands: To win over Gen Z, personalization must evolve. As Mr. Dinh Le Dat, Co-founder & Chairman of Antsomi, shared, brands must stop asking just […]
For Shopify merchants, discount codes are a crucial tool for driving sales and customer engagement. However, Shopify’s built-in discount management comes with several limitations, often requiring multiple third-party apps to compensate. This fragmented approach leads to higher costs, inefficient workflows, and data inconsistencies. The Challenges of Managing Discount Codes on Shopify Shopify’s discount code system […]
On Thursday, October 3rd, 2024, over 500 CIOs, CTOs, CDOs, and top technology experts gathered at Vinpearl Landmark 81 in Ho Chi Minh City for the CIO Summit 2024: Future-Fit IT Strategy. This significant event brought together IT leaders from across industries to discuss the future of IT strategy, AI transformation, and the role of […]
In today’s rapidly evolving business landscape, the ability to deliver personalised customer experiences is no longer a luxury—it’s a necessity. Whether you’re the founder of a B2C or B2B business, mastering the art of personalised marketing is crucial for staying ahead. Leveraging cutting-edge marketing technology, like a Customer Data Platform (CDP) or Marketing Automation, is […]
In an increasingly interconnected world, businesses are expanding beyond borders at an unprecedented rate. Cross-border e-commerce has become a vital avenue for growth, presenting both opportunities and challenges for brands seeking to tap into global markets. At the heart of this transformation lies Artificial Intelligence (AI), a technology that is redefining how businesses approach marketing, […]
In the fast-evolving world of marketing technology (Martech), innovation is the driving force behind industry growth and transformation. As the landscape expands, it is crucial to recognize and celebrate the pioneers who are leading the charge. This is exactly what the TMW 100 Awards, organized by The MarTech Weekly, aims to achieve. The awards are […]