ZUS Coffee, a leading coffee chain in Malaysia with over 700 stores nationwide, recently conducted a case study with Antsomi on how it utilised Antsomi CDP 365 to enhance customer engagement. Below is the case study: “Overview ZUS Coffee, a leading coffee chain in Malaysia with over 700 stores nationwide, embarked on a journey to […]
As Antsomi celebrates its 5th anniversary on 3 June 2025, we look back on an exciting journey of growth, partnerships, and innovation. From launching Southeast Asia’s first AI-driven customer data platform (CDP) to empowering global and regional brands, here’s a chronological recap of our key milestones: 🗓️ Key Milestones (2020–2025)
At the recent “Hyper Personalisation & Strategies to Win the Next Generation” forum—co-hosted by OMverse, TikTok, Kantar, and Antsomi on May 14, 2025 — one message stood out clearly for brands: To win over Gen Z, personalization must evolve. As Mr. Dinh Le Dat, Co-founder & Chairman of Antsomi, shared, brands must stop asking just […]
For Shopify merchants, discount codes are a crucial tool for driving sales and customer engagement. However, Shopify’s built-in discount management comes with several limitations, often requiring multiple third-party apps to compensate. This fragmented approach leads to higher costs, inefficient workflows, and data inconsistencies. The Challenges of Managing Discount Codes on Shopify Shopify’s discount code system […]
On March 20, 2025, 𝐇𝐚𝐫𝐧𝐞𝐬𝐬𝐢𝐧𝐠 𝐀𝐈 𝐨𝐧 𝐀𝐖𝐒 event took place at Da Nang successfully, becoming a notable tech event for SaaS businesses and ISVs. With the participation of Antsomi, AWS (Amazon Web Services), Megazone Cloud, SupremeTech, EM&AI, and many other companies, the event offered strategic insights into AI, Cloud Computing, and Marketing Automation — […]
On Tuesday, December 17, 2024, the GEM Center in Ho Chi Minh City came alive with energy, ideas, and vision as over 30 business leaders, e-commerce heads, and IT decision-makers gathered for the APAC Executive Private Dinner. This exclusive event brought together thought leaders from top enterprises like ACFC Vietnam, Bien Hoa Consumer JSC, HSV […]
Antsomi proudly participated in Vietnam MarTech Day 2024, themed “Fusion to Future,” held on Friday, 1 November 2024, at the BMC Convention Center in Hanoi, Vietnam. The event brought together approximately 200 marketing and technology professionals eager to explore the latest advancements in MarTech. As a Gold Sponsor, Antsomi joined industry leaders and innovators to […]
Southeast Asia’s MarTech landscape is on the brink of a transformative decade. At Thailand’s MarTech Integration Day 2024, held on 3rd October 2024, the panel discussion titled “ASEAN vs Global: Connect, Collaborate, and Conquer the Global” highlighted emerging trends that will shape the future of marketing technology in the region. With local vendors stepping up […]
In today’s rapidly evolving business landscape, the ability to deliver personalised customer experiences is no longer a luxury—it’s a necessity. Whether you’re the founder of a B2C or B2B business, mastering the art of personalised marketing is crucial for staying ahead. Leveraging cutting-edge marketing technology, like a Customer Data Platform (CDP) or Marketing Automation, is […]
In an increasingly interconnected world, businesses are expanding beyond borders at an unprecedented rate. Cross-border e-commerce has become a vital avenue for growth, presenting both opportunities and challenges for brands seeking to tap into global markets. At the heart of this transformation lies Artificial Intelligence (AI), a technology that is redefining how businesses approach marketing, […]