In an increasingly interconnected world, businesses are expanding beyond borders at an unprecedented rate. Cross-border e-commerce has become a vital avenue for growth, presenting both opportunities and challenges for brands seeking to tap into global markets. At the heart of this transformation lies Artificial Intelligence (AI), a technology that is redefining how businesses approach marketing, […]
In the fast-evolving world of marketing technology (Martech), innovation is the driving force behind industry growth and transformation. As the landscape expands, it is crucial to recognize and celebrate the pioneers who are leading the charge. This is exactly what the TMW 100 Awards, organized by The MarTech Weekly, aims to achieve. The awards are […]
In an increasingly competitive retail landscape, staying ahead of the curve has never been more challenging. Recent data reveals that 83% of Southeast Asian consumers have cut back on their spending in 2024, forcing retailers and e-commerce operators to rethink their strategies for delivering more value. Amidst this challenging environment, price alone won’t secure customer […]
Bangkok, Thailand July 16, 2024 — Antsomi, a regional marketing technology company, is excited to announce the launch of Antsomi CDP 365 on LINE OA, its innovative solution designed for marketing on top of the LINE messaging platform via brands’ LINE Official Account (OA) in the Thai market. This strategic launch is in collaboration with […]
The future of the ASEAN digital landscape is not just on the horizon; it’s unfolding right now. By 2030, this vibrant region is set to become the fourth-largest economy in the world. Here are some remarkable statistics that highlight this transformation: The Crucial Role of Marketing Technology (MarTech) In the rapidly evolving digital ecosystem of […]
In the dynamic landscape of Southeast Asia’s burgeoning digital economy, the role of marketing technology (Martech) cannot be overstated. Recently, Dinh Le Dat, co-founder and chairman of Antsomi, highlighted critical insights into how Southeast Asia’s Martech solutions are poised to reshape the region’s digital future. Dat shared the insights when he was invited by MarTech […]
The media, marketing, advertising, and creative industries are at a critical juncture, facing the rapid advancements in technology, particularly with the rise of generative artificial intelligence. To thrive in this evolving landscape, these sectors must innovate and adapt. Collaboration among industry players is essential to develop effective strategies that address the unique needs of each […]
Staying ahead in the B2B realm is no longer an option. It is a requirement in an era where digital transformation defines the rapidity of business evolution. In 2024, almost 73% of B2B E-commerce enterprises plan to invest in cutting-edge e-commerce platforms to boost sales growth and optimize back-office operations. And the issue is, have […]
The Star, Malaysia’s leading English daily, ran a story to report about the recent MAA Education Series event titled “Driving Growth via Customer Data & AI-driven Personalization in the Omnichannel World.” This event was a collaboration among the Malaysian Advertisers Association (MAA), Antsomi and Infobip. It was organised by MAA and hosted by Antsomi and […]
Brands are urged to onboard data-driven strategy by implementing customer data platform and creating meaningful conversational experiences with their customers in the recent MAA Education Series event with the theme of “Driving Growth via Customer Data & AI-driven Personalization in the Omnichannel World.” Partnering with the Malaysian Advertisers Association (MAA), Antsomi and Infobip were thrilled […]