In today’s rapidly evolving business landscape, the ability to deliver personalised customer experiences is no longer a luxury—it’s a necessity. Whether you’re the founder of a B2C or B2B business, mastering the art of personalised marketing is crucial for staying ahead. Leveraging cutting-edge marketing technology, like a Customer Data Platform (CDP) or Marketing Automation, is […]
In an increasingly interconnected world, businesses are expanding beyond borders at an unprecedented rate. Cross-border e-commerce has become a vital avenue for growth, presenting both opportunities and challenges for brands seeking to tap into global markets. At the heart of this transformation lies Artificial Intelligence (AI), a technology that is redefining how businesses approach marketing, […]
In the fast-evolving world of marketing technology (Martech), innovation is the driving force behind industry growth and transformation. As the landscape expands, it is crucial to recognize and celebrate the pioneers who are leading the charge. This is exactly what the TMW 100 Awards, organized by The MarTech Weekly, aims to achieve. The awards are […]
In an increasingly competitive retail landscape, staying ahead of the curve has never been more challenging. Recent data reveals that 83% of Southeast Asian consumers have cut back on their spending in 2024, forcing retailers and e-commerce operators to rethink their strategies for delivering more value. Amidst this challenging environment, price alone won’t secure customer […]
Bangkok, Thailand July 16, 2024 — Antsomi, a regional marketing technology company, is excited to announce the launch of Antsomi CDP 365 on LINE OA, its innovative solution designed for marketing on top of the LINE messaging platform via brands’ LINE Official Account (OA) in the Thai market. This strategic launch is in collaboration with […]
Staying ahead in the B2B realm is no longer an option. It is a requirement in an era where digital transformation defines the rapidity of business evolution. In 2024, almost 73% of B2B E-commerce enterprises plan to invest in cutting-edge e-commerce platforms to boost sales growth and optimize back-office operations. And the issue is, have […]
The Star, Malaysia’s leading English daily, ran a story to report about the recent MAA Education Series event titled “Driving Growth via Customer Data & AI-driven Personalization in the Omnichannel World.” This event was a collaboration among the Malaysian Advertisers Association (MAA), Antsomi and Infobip. It was organised by MAA and hosted by Antsomi and […]
Brands are urged to onboard data-driven strategy by implementing customer data platform and creating meaningful conversational experiences with their customers in the recent MAA Education Series event with the theme of “Driving Growth via Customer Data & AI-driven Personalization in the Omnichannel World.” Partnering with the Malaysian Advertisers Association (MAA), Antsomi and Infobip were thrilled […]
Antsomi won the Best Solution award in the B2B category in the Best Solution Awards 2023! The prestigious award was organised by Vietnam E-commerce Association (VECOM), recognizing the renowned technologies and solutions in the industry. Antsomi is a regional marketing technology company building the first artificial intelligence-enabled customer data platform, CDP 365, in Southeast Asia, […]
Marketing Technology (MarTech) plays a significant role in helping brands achieve marketing goals or objectives nowadays. The Star, Malaysia’s number 1 English daily, spoke to Antsomi’s co-founder & CEO, Serm Teck Choon, alongside association heads in Malaysia, such as Eric Chong, Claudian Navin Stanislaus, and Eileen Ooi, about this topic. The Star ran a full-page coverage […]