On Thursday, October 3rd, 2024, over 500 CIOs, CTOs, CDOs, and top technology experts gathered at Vinpearl Landmark 81 in Ho Chi Minh City for the CIO Summit 2024: Future-Fit IT Strategy. This significant event brought together IT leaders from across industries to discuss the future of IT strategy, AI transformation, and the role of […]
Southeast Asia’s MarTech landscape is on the brink of a transformative decade. At Thailand’s MarTech Integration Day 2024, held on 3rd October 2024, the panel discussion titled “ASEAN vs Global: Connect, Collaborate, and Conquer the Global” highlighted emerging trends that will shape the future of marketing technology in the region. With local vendors stepping up […]
In today’s rapidly evolving business landscape, the ability to deliver personalised customer experiences is no longer a luxury—it’s a necessity. Whether you’re the founder of a B2C or B2B business, mastering the art of personalised marketing is crucial for staying ahead. Leveraging cutting-edge marketing technology, like a Customer Data Platform (CDP) or Marketing Automation, is […]
In an increasingly interconnected world, businesses are expanding beyond borders at an unprecedented rate. Cross-border e-commerce has become a vital avenue for growth, presenting both opportunities and challenges for brands seeking to tap into global markets. At the heart of this transformation lies Artificial Intelligence (AI), a technology that is redefining how businesses approach marketing, […]
In the fast-evolving world of marketing technology (Martech), innovation is the driving force behind industry growth and transformation. As the landscape expands, it is crucial to recognize and celebrate the pioneers who are leading the charge. This is exactly what the TMW 100 Awards, organized by The MarTech Weekly, aims to achieve. The awards are […]
In an increasingly competitive retail landscape, staying ahead of the curve has never been more challenging. Recent data reveals that 83% of Southeast Asian consumers have cut back on their spending in 2024, forcing retailers and e-commerce operators to rethink their strategies for delivering more value. Amidst this challenging environment, price alone won’t secure customer […]
On August 20, 2024, Antsomi proudly co-hosted a half-day seminar titled “Driving Growth via Customer Data & AI-driven Personalisation on LINE Official Account” in Bangkok, Thailand. This collaborative event, in partnership with i-dac Bangkok and Audience IQ, aimed to empower Thai brands by unveiling the transformative potential of data-driven strategies within the LINE ecosystem. Unveiling […]
Bangkok, Thailand July 16, 2024 — Antsomi, a regional marketing technology company, is excited to announce the launch of Antsomi CDP 365 on LINE OA, its innovative solution designed for marketing on top of the LINE messaging platform via brands’ LINE Official Account (OA) in the Thai market. This strategic launch is in collaboration with […]
The future of the ASEAN digital landscape is not just on the horizon; it’s unfolding right now. By 2030, this vibrant region is set to become the fourth-largest economy in the world. Here are some remarkable statistics that highlight this transformation: The Crucial Role of Marketing Technology (MarTech) In the rapidly evolving digital ecosystem of […]
In the dynamic landscape of Southeast Asia’s burgeoning digital economy, the role of marketing technology (Martech) cannot be overstated. Recently, Dinh Le Dat, co-founder and chairman of Antsomi, highlighted critical insights into how Southeast Asia’s Martech solutions are poised to reshape the region’s digital future. Dat shared the insights when he was invited by MarTech […]